Meet Lori
Hello, gorgeous.
I’m Lori Corzo, an intuitive stylist, color and extension artist, and a believer that beautiful hair begins with feeling truly heard.
Beautiful soul, welcome to Sif Salon!
BEYOND THE CHAIR
I’m a Santa Rosa native, adventurous mama of four, trail runner, artist, and big fan of romantasy. When I’m not behind the chair, you’ll often find me hiking or running in the hills, painting in my art studio, getting lost in a romantasy novel, or enjoying the food and breweries of Northern California.
Time in nature, storytelling, and the creative process reconnect me with the curiosity, presence, and eye for beauty that I bring back to my work at Sif Salon.
MY APPROACH
My work is rooted in thoughtful consultation, laughter, and intuitive artistry. I take the time to understand what you want, how you care for your hair, and what realistically fits into your life.
From there, we create the plan together. My goal is not to give you more rules or a routine you have to keep up with. It’s to create hair that feels like you and help you care for it with greater ease and confidence.
EXPERIENCE + EXPERTISE
With more than 25 years behind the chair in Sonoma County, I bring deep experience in dimensional color, grey coverage and blending, and natural-looking extensions.
As a certified color educator, I continue to study the science, artistry, and evolving techniques behind my craft. I also love sharing practical styling skills and personalized guidance so your hair continues to feel beautiful between visits.
WHY SIF
Sif is a Norse goddess known for her magical golden hair and the transformation she endured to receive it. Often associated with Mother Earth, abundance, harvest, and family, her story is one of identity, loss, restoration, and the unexpected gifts that can emerge through change.
I named the salon Sif because I see hair as more than appearance. It can be one of the ways we come to know ourselves, reclaim our identity, and move toward the life we want. There are many paths to that kind of self-discovery. Hair is simply the medium I work in.
Ready to Begin?
You don’t need to know the perfect terminology or have everything figured out. Come with your hair desires, and we’ll find the right path together.